Introduction
In the heart of Kenya, a new wave of safari tourism is emerging, driven by a commitment to sustainability and authenticity. At the forefront of this movement is Malcolm Onsando, a Business Development Executive and the visionary co-founder of Hippy Safaris. This Kenyan-owned safari company is not just another name in the industry; it’s a beacon of eco-conscious tourism, fair compensation, and genuine cultural experiences. In this article, we’ll explore how Malcolm Onsando is redefining the safari landscape in Kenya, offering travelers a chance to experience Africa respectfully.
The Birth of Hippy Safaris
Malcolm Onsando’s journey from professional sports to the travel industry is a testament to his passion for adventure and sustainable tourism. “When we talk about Hippy Safaris, it is about creating an eco-conscious experience in Kenya,” Malcolm explains. After retiring from sports at the end of 2024, he launched Hippy Safaris in January 2025, with a vision to offer more than just a typical safari experience. His goal was to ensure that the benefits of tourism reached everyone involved, from guides to local communities.
Eco-Conscious Tourism
One of the cornerstones of Hippy Safaris is its commitment to eco-conscious tourism. Malcolm noticed that while the safari industry is strong, it often overlooks environmental protection and fair compensation for local workers. “For us, it was important that the spending power from safaris trickled down to everyone involved in the experience,” he says. By spreading visitors across lesser-known regions like Lewa in Meru, Hippy Safaris reduces environmental strain and promotes sustainability.
Authentic Kenyan Experiences
Hippy Safaris differentiates itself by offering immersive and authentic Kenyan experiences. While the Maasai Mara is a renowned destination, Malcolm encourages travelers to explore other regions that offer incredible game viewing and cultural immersion. “The authenticity of the adventure is what drives us,” he shares. By focusing on lesser-known areas, Hippy Safaris provides a genuine experience that connects travelers with the local culture and natural wonders of Kenya.
Community Impact and Fair Compensation
A key motivation behind Hippy Safaris is ensuring that local communities benefit from tourism. Malcolm emphasizes the importance of fair compensation for safari coordinators, drivers, and guides. “Our safari coordinators, drivers, and guides all earn fair compensation for the work they do, which isn’t always the industry standard,” he notes. This approach not only supports local livelihoods but also fosters a sense of pride and ownership within the community.
Marketing and Customer Base
Hippy Safaris relies on community-driven marketing methods, focusing on referrals, social media, and trust-driven strategies. “Most of our clients find us through referrals, followed by social media and online searches,” Malcolm explains. With a strong presence on platforms like Instagram, Facebook, and TikTok, Hippy Safaris engages with a diverse audience, from local “weekend wanderers” to international travelers seeking unique adventures.
Vision for the Future
Looking ahead, Malcolm Onsando envisions Hippy Safaris as a leader in sustainable safari tourism. “One thing I wish more people understood is that there are Kenyan-owned safari companies like ours working sustainably and authentically,” he says. By prioritizing community impact and eco-conscious practices, Hippy Safaris is paving the way for a new era of respectful and sustainable safari adventures.
Conclusion
Malcolm Onsando’s journey with Hippy Safaris is a testament to the power of vision and commitment to sustainability. By redefining the safari experience in Kenya, he is not only offering travelers a chance to explore the beauty of Africa but also ensuring that local communities thrive. As Hippy Safaris continues to grow, it stands as a shining example of how Kenyan-owned businesses can lead the way in sustainable tourism. To learn more about their unique offerings, visit Hippy Safaris and embark on a journey that truly respects the essence of Africa.
